Large technology companies such as Google, Samsung, Amazon and Facebook have been betting on them for years, which provides another indication as to the importance that these trends are acquiring. Credit: Sergey Galyonkin/FlickrĮxperts recognize that it is still too early to know the true effect that these technologies will have, but they do admit that the impact is already “undeniable”. Virtual Reality allows travelling to fantastic worlds from the living room. The gaming experience now involves the use of the body, interaction, entry into a virtual world, immersion in another reality,” Juan Manuel Martín Castillo, marketing director at NVIDIA Iberia, a multinational graphics card and processing company, told OpenMind. “Virtual and augmented reality have changed the paradigm of gaming. It would be like trying to measure an iceberg only by its visible part. īut this phenomenon goes beyond the Pokémon GO bubble, which burst a few months later. These types of applications are fundamental for bringing new technologies to the general public,” Fernando Gómez, professor of virtual reality and augmented reality at IED Madrid, explains to OpenMind. “Phenomena like Pokémon GO are what are known as killer apps, applications that manage to spread beyond a few users to become massive.
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The success of the game showed the interest of users in playing in other realities. Niantic, the company that developed the video game, and Nintendo, which owns part of the rights to Pokémon GO, saw their share prices shoot up 76% in the first few days of the game’s launch and they earned $200 million in the first month alone. Pokémon GO has turned the real world into the playing field. This technology and its complementary one, virtual reality, have not been limited just to Pokémon GO and they have completely revolutionized the way of playing videogames. Augmented reality was responsible for successfully merging these two universes. Players had to travel around their cities to find the virtual creatures, turning the real world into the playing field.
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They could be captured even in the Pentagon and the White House. The purpose of the game was to collect the 151 pokémon hiding in the streets, squares and parks. The culprit of this epidemic was Pokémon GO, a mobile phone application that was installed by more than 100 million users worldwide in the first month alone. A videogame prompted young Iranians to challenge the bans of their government, dozens of people in New York to abandon their cars on the highway, and the French army to allocate resources to map the location of virtual creatures. In the summer of 2016, a fever broke out that affected millions of people.